Marketing Strategy

Hair Science Clinic has seen marketing as well as the various markets change tremendously fast over the past 5 years. We are therefore constantly evolving to adapt our marketing strategy as smartly and efficiently as possible. Based on data-driven intelligence for digital funnel marketing, which generates valuable analyses for continuous optimisation of our processes: such as campaigns, advertising, SEO, SEA and content production.

Data driven marketing

Based on the data, we were able to create a correct customer journey as a foundation, which means we can now provide our prospects (and therefore partners) with the suitable information needs at the right time. Which can be of decisive value in our high-end services, given the complexity of the client buying process.

The sum is stronger than the individual parts

We believe in our own knowledge, expertise and strength. We offer potential customers – on a daily basis – meaningful, helpful and honest information, creating authority and social reach. By really adding something to the customer journey, potential customers come to us and find it worthwhile to engage / stay in contact with us.

‘Education’ of potential leads

The strength of our strategy lies in a combined approach of SEA campaigns, SEO optimisation, content marketing, community building via social media platforms and the ‘education’ of potential leads via our own created lead funnels, done by using Direct Mailing campaigns (from orientation phase to warm lead).